The Problem:
For us here at Barniki, finding a snack that was healthy and did not use white sugar, preservatives, artificial flavors as well as a snack with ingredients that was understandable in Iran’s market was difficult. We wanted to be able to have a snack without regrets whenever we wanted and be sure that it is healthy and nutritious at the same time…
Our Approach:
Due to these difficulties, we decided to search for an option and to be honest we did not find many. There were a few options but they either were not of high quality or did not have required licences to operate. So we looked at markets outside of Iran and we found a lot of different snacks called Nut Bars. Back in 2015 We did a lot of market research to evaluate the FMCG market in Iran for healthy snacks and found out there was a huge and growing demand for it, so we decided to fill the gap.
Quality:
Due to the fact that, from the beginning, our goal was to have high quality products, we decided to acquire and equip our manufacturing plant with the latest machinery and technologies so that our end products would be competitive in world markets. After acquiring the required permits from health department as well as the ministry of agriculture, we started production in year 2017. Ready to grab the market here Iran and then expand to overseas markets.
It is very important to mention that, due to the fact that our goal was and is to create high quality and healthy snacks, we decided to use honey in most of our products and in order to keep all the goodness of the honey, we came up with a way to process honey at a low temperature and in a short period of time. As a result, our team here at Barniki created a category of Nut Bars that is healthy and delicious so you can enjoy it without regrets, every time you want to have a break.